THE WOMAN BEHIND THE magic

LISA PRATHER



MY STORY

this is why I do
WHAT I DO

For the past 18 years, I’ve had the pleasure of helping women feel beautiful, confident, and truly seen. From bridal glam to permanent makeup, my approach is simple: I treat every face as if it were my own. It’s never just makeup- it’s an experience meant to leave you with a quiet, lasting confidence.

Clients often become friends, and I wouldn’t have it any other way. Beauty is personal, and so is the experience I offer. I’m easygoing, extremely curious, and known to chat about everything from skincare routines to your latest life updates (and whatever else you’re open to sharing)! When I’m not in my beauty bubble, you’ll find me hollering from the sidelines of son’s soccer games, redecorating my studio, or deep in a true crime rabbit hole.

If you’re still reading this, I’ll take it as a sign you found what you were looking for. I genuinely can’t wait to meet you! XO

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A little more

About me

My Makeup Routine.

I’ve worn my fair share of makeup over the last 20 years. Nowadays, my daily routine is fairly simple: a little concealer to brighten under my eyes, tinted moisturizer to even out my complexion, cream blush (or bronzer) applied with my fingers, lip balm and of course— mascara! I don’t bother with eyeshadow unless it’s for a special occasion.

Guilty Pleasures.

I’m a sucker a sweets. A pastry with my coffee? Yes, please. A treat after dinner? Always. Preferably two different desserts if we’re out to eat— because variety. Throw in a true crime podcast and I’m in heaven.

Risky Business.

I love being out of my comfort zone and taking risks (unless we’re talking sky diving or bungee jumping.) I’ve done over a dozen Spartan Races— jumping through fire, into ice cold lakes, braving miles of rough terrain, and surprisingly making it past the finish line. There is something special about proving yourself wrong.

My best advice?

Be a good human. Go the extra mile to be kind. Celebrate the small wins. Do the things that scare you. Move your body and appreciate what it’s capable of. Find gratitude in the little things. Fail and have fun doing it. But most importantly… love yourself.

Beauty By Hollie ⇢

things THAT MAKE ME HAPPY

Spontaneous adventures. Sunday Brunch

Sitting on the sidelines of my sons soccer game

Thrift shopping with my mom

Escape rooms. Family movie night. Mocktails.

2006

Where it began

I turn in a “resume” to my favorite makeup counter. It was pretty brave considering my experience was limited to trial and error on friends & family.

2009

My first wedding

A frequent customer asked if I would do her wedding makeup. The people pleaser in me said “yes”, but the voice in the back of my head screamed “Are you crazy, Lisa!?”

2013

From scratch

I left behind my full-time job with No business plan-just a deep love for beauty and a “let’s see what happens” kind of energy. Without that delusional optimism, I’d still be working for someone else, wondering “what if.…”

2015

Humble brag

A handful of my Halloween looks went viral on Pinterest & before I knew it, The Today Show was calling. Glamour magazine, Marie Claire, and other outlets started sharing my work. That exposure led to incredible opportunities and partnerships. Not bad for a girl who once bought liquid latex at Party City.

WE VALUE

  • EXPERIENCE

    What sets us apart is how we make you feel. We believe every interaction is an opportunity for you to be seen, cared for, and confident. Human connection drives everything we do, and we aim to create memorable, feel-good moments so you leave feeling as amazing as you look.

  • SERVICE

    We obsess over getting it right for you— down to every last detail. We show up fully present and committed because that’s exactly how we’d want to be treated. Exceptional service is what we live for, and it’s the reason our clients trust us to handle every moment, big or small.

  • INCLUSIVITY

    Everyone belongs here. We strive to create a safe and inclusive space, welcoming all faces, backgrounds, and stories—because beauty isn’t one-size-fits-all. No judgment, no barriers, just thoughtful, personalized service that makes every client feel valued and celebrated for who they are.

Look no further for your dream beauty team.

From the initial consultation to the day of the wedding, our team is a dream to work with. I say that humbly- we’ve been doing this a long time (long enough to make me feel old when I say 15+ years.) We’re confident in curating a memorable makeup look and experience for our brides. That’s what you and your bridal party deserve and we’re ready to deliver on that.

-lisa prather, owner and senior artist

I would love to give you the confidence you deserve.

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